Understanding culture is key to consumption and i think people are becoming more and more aware of that. Last summer, when I was in Argentina, I was wondering threw a food court at he mall and I turned around the corner. There were men with little caps and women with bonnets and what were they standing in line for?
Kosher Mc D's!!
I thought this was the coolest thing! I have never seen anything like this before. It just goes to show you how culture affects consumer behavior and much you can gain if you take culture into consideration.